News Postings

How to Build Excitement Around a Gift Card Program

5/1/2005

Many specialty retailers and restaurants offer stored value gift cards, but differentiating one program from the next is increasingly hard. Or is it?

Is there anything that merchants and hospitality providers can do to make their stored value programs stand out from the crowd? We think there are several things you can do to increase the excitement and velocity of your program.

For the complete article, please click here.